I didn’t want some network executive deciding that Arthur should have a machine gun in his backpack. They couldn’t give me the kind of approval that I wanted, so I didn’t do any television with Arthur, and I was very happy not to do that.
But when PBS had the idea of using television this very powerful medium, which can be wonderful when it’s used well combining that with the seductive element of animation with an objective of using those two things to make kids want to read, I thought that was a very exciting idea and concept; and I wanted to be a part of that.
