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Getting boys to read

Jeff Kinney discusses the importance of aligning reading material with the reader’s interests.

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Jeff Kinney

Children’s Author

Jeff Kinney is perhaps best known as the creator of Greg Heffley, the wry adolescent hero of Kinney’s best-selling Wimpy Kid series. Publisher’s Weekly says, “Kinney has a gift for believable preteen dialogue and narration, and the illustrations serve as a hilarious counterpoint to Greg’s often deadpan voice.”

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