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Getting a Read on the App Stores : A Market Scan and Analysis of Children’s Literacy Apps

Vaala, S., Ly, A., Levine, M.H. (2015) Getting a read on the app stores: A market scan and analysis of children’s literacy apps. New York, NY: The Joan Ganz Cooney Center at Sesame Workshop.

In 2014, the Joan Ganz Cooney Center and New America conducted a scan of the market for language and literacy apps targeted for young children in the Apple, Google Play, and Amazon app stores. This 2015 report analyzes the descriptions of the apps as well as their content to learn more about what parents are likely to encounter as they search for educational apps for their young children. The report covers recent trends and surfaces some recommendations for developers who are creating apps for children, as well as for parents and teachers looking for quality apps to teach foundational language and literacy skills to young children.

"The things I want to know are in books. My best friend is the man who'll get me a book I [haven't] read." — Abraham Lincoln